Fairtrade is a global growing market and recorded noticeable success in many countries worldwide. In 2009, global sales of Fairtrade labelled products hit €3,4billion - an increase of 15% from the previous year. Global sales reached a staggering €4,36billion in 2010.
In South Africa, from zero products just a couple of years ago, we reached a staggering R18,4million in Fairtrade sales in 2010 only - three times the amount of R5,7million registered in 2009. The market for organic and other ethical products is also steadily growing - sign that South Africans are growing an appetite for sustainable goods, preferably produced locally.
MAKE FAIRTRADE POSSIBLE FOR A MORE EQUAL AND SUSTAINABLE AFRICA!
Producers - Make your business Fairtrade certified and commit to the economic and social development of your farming communities, as well as to the protection of our environment.
Traders - Satisfy the demand for Fairtrade products in South Africa and internationally and assist us in establishing commercially viable supply chains.
Retailers - Offer Fairtrade products and work with us in promoting Fairtrade to your customers. Corporate Social Responsibility is now more local than ever.
Restaurants and Hotels - Give your guests the opportunity to choose Fairtrade products from your menu or let them discover a Fairtrade surprise in their hotel rooms. This shows your commitment to social development and sustainability.
Supporters - Support the growth of Fairtrade in South Africa by using Fairtrade products in your office or at your events and by promoting Fairtrade principles with your network and media.
Consumers - As the most powerful actor in the supply chain, your choices can drive change in the industry!
