Get involved



From : 14 November 2011 09:02 - Until : 20 November 2011 23:02
Location : All around you!


Running in the week of 14 November 2011, Fairtrade Week is an amazing all-South African campaign aimed at raising awareness about Fairtrade among the local public.

Fairtrade Week's slogan TASTE THE CHANGE encourages South Africans to learn about the incredible potential of fair trading, and the significance it plays in improving lives in farming communities and in offering consumers the possibility of an ethical choice.

I am confident in the ethical consciousness of South African consumers. I have no doubt that they will be excited in tasting the positive changes brought about by Fairtrade in our country simply by choosing Fairtrade certified products in their everyday shopping.” says FLSA Executive Director Boudewijn Goossens. Goossens continues, “Fairtrade Week is going to be a major milestone for increasing Fairtrade brand awareness in South Africa”.


Fairtrade Week, the biggest event on FLSA’s annual calendar, will include a host of activities, promotions and competitions! In addition,throughout the course of Fairtrade Week Fairtrade staff, producers and beneficiaries will be featured and interviewed in a range of newspapers, on various radio stations and other media platforms around the country.

Every single day of Fairtrade Week... can win! There are two major online competitions you can take part in:

  1. Engage on our Facebook and Twitter pages to win one fantastic prize every day! The prize will be a hamper of Fairtrade products and goodies, including: 1 case of assorted Fairtrade wines, 1 box of assorted Cadbury Fairtrade chocolate, 2 packs of Fairtrade coffee, Fairtrade postcards, pins and stickers!
  2. Win a weekend retreat in the beautiful Breedekloof Valley with Fairtrade Palesa Wines and Wellness Warehouse! From 10 to 12 February you and a partner will stay at the Dwarsberg Trout Haven. Here you can explore the Valley, fish in the river, taste wine at our cellar or just relax. Oh yes, and your cottage will be stocked with a selection of wines for you to enjoy! Click here to enter the competition!

On Tuesday 15 November...
10h30 - we will kick off our week full of radio appearances with an interview with Denisia at the Morning Cruise show on Bush Radio
15h00 - together with Kraft Foods South Africa we are officially launching the first all-African Fairtrade chocolate! The new Fairtrade certified Cadbury Dairy Milk (plain variant) will be launched at the Pick n Pay flagship store on William Nicol in Johannesburg.

On Wednesday 16 November...
11h00 - Listen to our interview on 2oceansvibe radio
11h00 - go get a taste of Thandi Wines at the Wellness Warehouse on Kloof Street (Cape Town)
12h00 - Our executive director and our producer representative will talk you through your lunch time on Clarence Ford's show on Heart 104.9
15h30 - Our director will continue answering all questions about Fairtrade and Fairtrade Week on Bush Radio at Backchat with Bassie

On Thursday 17 November...
11h00 - go get a taste of Thandi Wines at the Wellness Warehouse on Kloof Street (Cape Town)
12h30 - Again, Bush Radio will host us in the Sakhisizwe show with Busi!
13h00 - Nancy Richards will dedicate her Women Show on SAFM to two women whose life was changed by Fairtrade. Shineen October from Bosman Family Vineyards and Alvercia Juries from Nietbegin Farm will talk about their experience in growing up on a Fairtrade farm and how Fairtrade has contributed to give them a better future (Shineen and Alvercia are featured in our Taste the Change stories below). In the studio there will also be a representative from Fairtrade, who will explain Nancy and all listeners not only about Fairtrade Week but also about all the efforts we are making around Fairtrade & Climate Change in light of the UN Conference on Climate Change (COP17) in Durban (28 Nov - 9 Dec)

On Friday 18 November...
12h00 - Get down to Wellness Warehouse on Kloof Street (Cape Town) and get a taste of Palesa Fairtrade Wines!
14h00 - Fairtrade Wine tastings will continue in the Pick n Pays in Constantia, Claremont, Gardens, Long Beach and Sea Point (Cape Town). Here you can try the range of Six Hats Fairtrade Wines!
15h40 - Our executive director will be interviewed on Cape Talk
16h00 - Fairtrade Week Closure Cocktail - a whole lot of Fairtrade representatives, producers, retailers, stakeholders and media will get together at the newly opened Bean There Coffee Roastery on 58 Wale Street (Cape Town) to enjoy some Bosman Family Vineyards wine, as well as coffee and chocolate - all Fairtrade of course!

On Saturday 19 November...
11h00 - Tastings of Six Hats Fairtrade wines continue at Pick n Pays in Constantia, Claremont, Gardens, Long Beach and Sea Point (Cape Town)
12h00 - Tasting of Palesa Fairtrade wines continue at Wellness Warehouse on Kloof Street (Cape Town)


Taste the change Fairtrade is bringing to the lives of farm workers, their families and communities!
The empowerment of people is at the heart of Fairtrade. Through its strict social standards Fairtrade aims at improving working and living conditions in farms; through the Fairtrade Premium it allows farm workers to invest in programmes that benefit not only themselves but also their families and their whole community.For more information about our standards, visit the Fairtrade Standards page.
Click on the images below to read below how Fairtrade has changed the lives of farm workers and their children in wine and fruit farms in the Western Cape and Limpopo!



Taste the change Fairtrade is bringing to the way we do business in South Africa and Africa!
South Africa is the first emerging market, or market in the 'South', to introduce Fairtrade locally and promote local fair trading. We believe in the huge potential of all-African supply chains on Fairtrade principles in order to strengthen the position of our African farmers and to encourage traders to adopt ethical business practices, in so doing fostering the sustainable development of the whole continent.
Click on the image below to read below the account of Kraft Foods SA showing how fair trading can be a benchmark for the way we do business in Africa.

Taste the change Fairtrade is bringing to you, South African consumer!
Consumers are such powerful actors in the supply chain. Through our demands and purchasing choices we can make strong statements and force companies to adopt practices that suit our desire for sustainability. With the introduction of Fairtrade in South Africa, local consumers are given the choice to buy not only local, but also fair, and to support a small label that has great impacts.
Click on the image below to read this passionate article written by a freelance journalist, consumer activist and contributor to and


Do you want to help us get loud about Fairtrade Week? We are eager to get more and more people, businesses, shops, to learn about the changes Fairtrade is bringing to South Africa and how, together, we can make it happen! Here what you can do:

  Like us on Facebook:
Follow us on Twitter:
Get the topic right! #FairtradeWeek
  Comment our posts, ask us questions, send us interesting info on sustainability!
Invite your friends and colleagues to follow us, or simply share and retweet our posts
so we can reach more people!
  Enter our competitions (soon to be announced...) and stand the chance to win
fantastic Fairtrade prizes!
  Buy Fairtrade products! For every product sold, part of the profits is paid to farming
communities to invest in programmes for the benefit of the whole community!
Fairtrade Products available in South Africa! See our product page or download the list!
  Take pictures of Fairtrade products and tag us on Facebook!
All certified products show the FAIRTRADE label on their packaging!
  Ask your store manager, your coffee shop or restaurant to stock Fairtrade products!
  Ask your office manager to use Fairtrade coffee and tea in your offices or to use
Fairtrade wine during your office events!

For more information on Fairtrade Week, to receive our full media pack and to set up interviews with us or with our Fairtrade producers, contact Arianna Baldo, Marketing and Business Development Coordinator,, 021 4488911

Download Fairtrade Week's press release: First South African Fairtrade Week encourages consumers to Taste the Change - on 14-20 November 2011 (60Kb)