2010 - AN AMAZING YEAR!
01.01.2010
2010 is the year of South Africa - all the eyes of the world are on us! And in turn, South Africa welcomes not only the World Cup and all the international tourists, but also the launch of FAIRTRADE products in its market.
"When we talk about FAIRTRADE we usually refer to products sustainably produced in the southern hemisphere and sold exclusively in northern markets. This is about to change" comments Mr. Boudewijn Goossens, director of Fairtrade Label South Africa (FLSA), which is the local marketing organisation for FAIRTRADE. He continues, "South Africa has been producing FAIRTRADE good for years and the time has now come for us to enjoy our local fair produce!".
FLSA and its enthusiastic staff will be busy throughout the whole 2010 not only with blowing vuvuzelas but also with working with local stakeholders to increase the market for FAIRTRADE products in South Africa. "Local consumers are increasingly demanding for products that are sustainable, locally produced and also taste good" says Ms. Arianna Baldo, promotions coordinator of FLSA, whose main objective is multiply the number of FAIRTRADE beneficiaries by creating market access and increasing awareness on FAIRTRADE.
