ANTI-POVERTY CAMPAIGN WITH FAIRTRADE BALLS
11.06.2010 - To Kick-Off the 2010 World Cup, The United Nations Development Programme (UNDP) ambassadors Didier Drogba and Zinedine Zidane launched an anti-poverty TV spot appealing for the world to kick out poverty - with a Fairtrade soccer ball. The ad aims at bolstering efforts to meet the Millennium Development Goals (MDGs), eight internationally-agreed targets which aim to reduce poverty, hunger, maternal and child deaths, disease, inadequate shelter and gender inequality by 2015.
Click on the image below to watch the video
