ETHICAL SOCCER
02.06.2010 - 'We wouldn't allow our kids to work for $2 an hour so you could get your coffee for 50 cents, so why is it OK for someone else's kids to do that' wonders James Milligan - a Vancouver-based importer of sport equipment.
Mr. Milligan has been working in the field of sport equipment for years and knows what the issues are at the beginning of the supply chain, therefore his commitment to importing Fairtrade soccer and rugby balls, volleyballs and basketballs - initially destined to supply Canadian schools. His business model, he notes, is definitely profitable: there is enough money along the supply chain for a retailer to turn a profit and also ensure manufacturers and their employees a reasonable standard of living.
We hope this article can be of inspiration for all World Cup followers, including local sport equipment businesses! Establishing Fairtrade supply chains for sport equipment from Pakistan is definitely on the to-do list of FLSA - sport will be even more enjoyable if it supports social justice!
Click HERE to read the full article from the Vancouver Courier.
