FAIRTRADE & GLOBAL BRANDS
26.02.2010 - In the last few years Fairtrade has been increasingly collaborating with global brands like Starbucks, Nestle' and Cadbury. The choice to build strong partnerships with such global market leaders originates from the necessity "to not only impact many more lives but also to transform the entire global supply chain for key commodities", as FLO CEO Rob Cameron explains.
Read FLO's position paper on global brands:
Fairtrade and Global Partnerships (format: PDF, size 33kb)
