FAIRTRADE, THE MOVIE
Fairtrade International has launched a great initiative to directly interact with consumers. Fair Story is in fact a film that represents the essence of Fairtrade while interactively star consumers in the movie. How?
Viewers can become part of the film through Facebook Connect and will see their profile image throughout the movie. Moreover, at key moments within the film, users can grab additional information by rolling over hotspots to activate pop-ups explaining, for example, how Fairtrade helps producers around the world. At the end they will have the chance to share it with friends. "We have used technology to give people the chance to be part of a global story, connect with people around the world and celebrate fairness", says Michael Laloe, head of creative services at Fairtrade International.
Here is the video:
If you want to be the star of today's Fair Story visit the www.fairstory.com website...and don't forget to share it with your friends on Facebook and make them Fairtrade stars too!
