Welcome Korea to the Fairtrade Family
23-03-2011 In 2010, consumers in Korea spent nearly 2 million Euros on Fairtrade certified products. A new agreement between the Europe-Korea Foundation (EKF) and Fairtrade International (FLO) will expand the opportunities for consumers, businesses and civil society organizations in Korea to engage with Fairtrade.
“The partnership with EKF will allow us to significantly increase the size of the Fairtrade market, thus allowing more producers in developing countries to benefit from Fairtrade” says Martin Hill, Director Global Accounts who co-signed the Agreement on behalf of FLO.
The EKF and FLO signed a Fairtrade Marketing Organization Agreement on March 17<sup>th</sup>, 2011. For the duration of this agreement, EKF will represent the Fairtrade label on the Korean market as a Fairtrade Marketing Organization.
In Korea, EKF will provide information and services to companies interested in importing, processing or selling Fairtrade certified products on the Korean market, and will work to increase consumer and business awareness about Fairtrade products. The establishment of a Fairtrade Marketing Organization in Korea is a commitment by FLO and its members to contribute to the development of the fair trade movement in Korea.
“We’ll be glad to cooperate with other Korean Fair Trade stakeholders to raise awareness of fair trade and the Fairtrade label among Korean consumers, and we will work together to fight poverty through increased fairness in trade” says Jean-Jacques Grauhar, Co-President of the Europe-Korea Foundation.
