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WRAPPING UP AN AMAZING 2011

15.12.2011 - The end of 2011 is approaching and we don’t think anything else can be added to the exciting year we have experienced so we’d like to share our achievements with you! From becoming a full member of Fairtrade International to increasing product variety… we have much to be grateful for this festive season.

2011 saw the first Fair Trade Tourism hotel room decked in Fairtrade products from cotton to fruit and even flowers. This was an amazing opportunity to portrait the potential of Fairtrade for the hospitality industry. During the rest of the year, we had lots of fun promoting Fairtrade and meeting new supporters at national events such as Taste of Cape Town, Good Food & Wine Show, Soweto Wine Festival and WineX. Two of our amazing Fairtrade wines were also awarded the Best Fairtrade trophies at the Michelangelo Wine Awards – proudly sponsored by Pick n Pay.

The two highlights of our 2011 were Fairtrade Coffee Week and Fairtrade Week.  The campaigns were shaped to bring consumers closer to Fairtrade products and to increase awareness around Fairtrade. We have encouraged South Africans to taste the changes Fairtrade brings not only to small-scale farmers and farm workers, but also to the way we do business in Africa and the way consumers can be actively involved in fostering this change!

And as if Fairtrade in SA couldn’t grow any further, we added additional products to the already vast range of Fairtrade wines and coffes. Local consumers can now indulge in Fairtrade Cadbury Dairy Milk plain slabs and cook with Fair Trade OriginalTM spice grinders.

While resting during the Christmas holidays, we prepare ourselves for an even more exciting 2012!